Push.

This was the perfect example of when AI gets it 90% right–and you need to shoot the rest. If just to import that footage BACK into AI for refinement. GAMUT was tasked with creating a Launch Film with one of the world’s biggest athletes. The challenge was said athlete was unavailable during what would have been the live action shoot.

Instead, the upstart brand called on GAMUT to create a brand film that could compete in the sports beverage space. No small task. Realizing the tools back in the dark ages of July ’25 were not quite there yet, they filmed elements with an iPhone and brought them back into AI to get the cloud brain up to speed. Check out the spot above. It worked. Beautifully.